Content Strategy is what drives content marketing. People talk about brand awareness and how to engage your key audiences and use various means such as thought leadership, lead generation and brand management.
Most individuals and companies are upping up their branding strategies and in the process, are ignoring their core competencies. One needs to invest more time in understanding and deciphering customers rather than try to up their game through means of SEO.
The reading material that we went through as young children featured interesting pictures and large print. Whether it was comic books, colouring books or story books, we could take in what was given based on our perception of the illustration.